17 MILLION VIEWS IN 7 MONTHS: A LOCAL REPAIR SHOP'S TRANSFORMATION INTO A VIRAL SOCIAL POWERHOUSE
RESULTS
17,508,458
Total Views
Explosive exposure with 9.8M views on Facebook and 7.7M on Instagram.
8,900,000
Total Reach
Reaching nearly 9 million unique users across both platforms.
261,800
Content Interactions
Massive engagement with thousands of likes, comments, and shares.
CLIENT OVERVIEW
Lins Automotive is a trusted all-makes automotive repair and performance shop, known for its expertise across brands from European luxury to domestic and Japanese imports, located in Buford, GA. Renowned locally for quality service, they wanted a social media presence that matched their in-shop reputation—one that would excite car enthusiasts, reach new customers, and make Lins a recognizable name beyond their immediate community.
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THE CHALLENGE
Lins Automotive needed to break out of a stagnant online presence and tap into the massive potential of social media to engage new audiences. They faced the challenge of:
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Dramatically increasing awareness among a diverse range of car owners.
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Showcasing their technical skills, high-end tools, and unique services in a way that resonated online.
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Turning social engagement into real-world shop visits and service bookings.
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Standing out in a crowded market where many shops rely solely on word-of-mouth.
THE STRATEGY
We built a strategy around creating short-form video content that was highly shareable, relatable, and showcased Lins’ day-to-day expertise:
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Produced viral Reels featuring funny, relatable shop moments, impressive repairs, and clever twists on trending audio.
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Consistently posted content that appealed to car enthusiasts across brands, from BMW owners to truck guys.
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Leveraged paid boosts on top-performing videos to amplify organic momentum.
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Optimized content weekly based on performance to refine what resonated best with their audience.
Top Performing IG Reel
"I know a guy that can do it cheaper"
5.7 M Views
44,400 Likes
11,700 Shares
Top Performing FB Reel
"Mechanics choosing the right breaker bar"
2.1 M Views
46,400 Likes
1,800 Shares
THE IMPACT
Through a strategic blend of entertaining and relatable video content, Lins Automotive catapulted from a solid local shop to a viral name, racking up over 17 million views in just seven months. By engaging audiences across car brands and styles, they dramatically expanded their reach, built credibility with both existing and new customers, and set themselves apart as a modern, social-savvy automotive service provider—creating lasting momentum for continued growth.
